Back to case studies Ormary

Curated online marketplace for fashion designers with an AI style assistant.


Nobody is a stranger

Ormary is a London-based curated marketplace for emerging and independent fashion designers.


It bridges together an e-commerce and marketplace models. The core of the service is a proprietary recommendation engine, which filters the vast database for an outfit suitable for a particular most sophisticated taste.


YouTeam was responsible for the entire product development: from sketching the business model and defining the scope of MVP - to launching the service. Qubstudio did the UX engineering and 30+ responsive layouts, while Devabit built the back-end, including the personal AI style assistant, based on the proprietary heuristic engine and tailored payment / logistics solution.


Ormary TEAM:

  • Yura Riphyak

    Product Manager Yurij Riphyak

  • Den Slisarchuk

    UX/UI Designer Den Slisarchuk

  • Sergiy Karelov

    Web Developer Sergiy Karelov

  • Georgiy Isopenko

    QA Engineer Georgiy Isopenko

Ormary would not exist if it were not for YouTeam and their incredibly insightful and helpful team. They consulted with me at every stage and listened to every concern and fear I had in launching my startup — they are professional, responsive and technically brilliant with a deep understanding of what a startup is and how best to create a product within a set framework. Without their help and expertise, it would have been extremely difficult to build Ormary.

merita memisi


Design by
Development by
  • UX/UI designer
  • Front end (Web) developer
  • Back end (PHP) developer
  • Product manager
  • QA
  • Business model and Product Vision: 2 weeks
  • Wireframes & visual concept: 3 weeks
  • Layouts: 4 weeks
  • Back-end development: 8 weeks
  • Beta testing & deployment: 4 weeks
  • CSS3
  • HTML5
  • php
  • opencart
  • Braintree